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Sales Expected to Fall 20% in Semiconductor Equipment |
Semiconductor equipment sales are likely to fall 20 percent this year, according to a midyear forecast by an industry group.
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Advertising: Product Placements Acquire a Life of Their Own on Shows |
Product placements woven into the plots of popular shows are a growing concern to the Federal Communications Commission and consumer groups.
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The Media Equation: Obama Girls Get Their 15 Minutes |
Senator Barack Obama finds himself on the tightrope that all politicians walk when trotting out their families.
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Back-to-School Shopping Ads Take Cues From Hollywood |
The saying that you cannot tell the players without a scorecard is being refreshed for the back-to-school shopping season.
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To Reach Mothers, Wal-Mart Signs Deal With an NBC Unit |
Forget about support groups, posses and circles of friends. The first advertising deal for a new unit of NBC Universal, signed with Wal-Mart Stores, is all about the ?momtourage.?
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