Advertising: Remember ?2 All-Beef Patties?? McDonald?s Hopes You Do

McDonald?s is sponsoring a song-contest using the jingle on MySpace. The official reason is the 40th anniversary of the Big Mac, but the then-and-now similarities are not entirely lost on the company. Read more at: http://www.nytimes.com/2008/07/17/business/media/17adco.html?partner=rssnyt&emc=rss.