Bits: Under Deal With Google, Ads on Yahoo Could Cost 22 Percent More

A big advertising technology firm says ads on Google for the same keywords cost more than on Yahoo. It worries that the pending deal in which Google will sell ads for Yahoo will raise prices for advertisers. Read more at: http://bits.blogs.nytimes.com/2008/07/15/as-sold-by-google-ads-on-yahoo-could-cost-22-percent-more/index.html?partner=rssnyt&emc=rss.