Bits: Will Profit Motive Undermine Truste?
Truste, a nonprofit trade association that certifies Web sites that meet basic privacy standards, is converting to a for-profit company and taking an investment from Accel Partners.


Read more at: http://bits.blogs.nytimes.com/2008/07/15/will-profit-motive-undermine-trust-in-truste/index.html?partner=rssnyt&emc=rss.