Digital Signage in Movie Theaters

Within theaters, movie posters are quickly becoming an advertising medium of the past While they used to be effective in luring moviegoers to the theater, digital signage has made them seem dated and dull The drawbacks of using movie posters to advertise upcoming films is that the posters are static, costly and can easily become useless when consumer tastes change (which happens quickly in the movie business)... Read more at: http://www.isnare.com/?aid=274005&ca=Business.