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The changing dynamics of the market research industry |
An online community allows people to contribute when they want and as much as they want. The quantity and depth of responses is greater. People give reasoned responses and are encouraged to come back regularly to add more. Some more reading Hosted tool helps companies study online opinions about products, services Companies that Track Discussions in Forums and Communities Incentives In Online Social Communities Don?t Treat Web 2.0 Like Web 1.0 Social media is not a focus group The Art of Conversation - It?
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