To Reach Mothers, Wal-Mart Signs Deal With an NBC Unit

Forget about support groups, posses and circles of friends. The first advertising deal for a new unit of NBC Universal, signed with Wal-Mart Stores, is all about the ?momtourage.? Read more at: http://www.nytimes.com/2008/07/14/business/media/14nbc.html?partner=rssnyt&emc=rss.